Hire an experienced
SEO Copywriter in Toronto
Increase your organic rankings in search engines.
With a clear and well-organize plan, SEO will transform your online presence.
SEO optimization makes all the difference between being easily found online, or having a great website and great content that no one ever gets to read.
what can seo-optimized content do for your business?
Well-written and thought-out SEO content:
puts you ahead of your competition!
reduces money spent ON running ads across all platforms
increases organic traffic to your website
helps your ideal clients find you more easily
offers a better experience to your visitors
connects you to your target audience
but First, strategy:
What business goals are we trying to accomplish with SEO?
Do you know who your audience is, what their needs are? Let’s start with research and discovery.
Setting up a schedule of regularly published SEO content
Without a solid SEO plan, content strategy can resemble throwing things at the wall and seeing what sticks.
Long-term search engine rankings always reflect the quality of a robust SEO strategy that takes into consideration the overall goals of your business.
Otherwise, you can spend a lot of money and time creating content that doesn’t move the needle.
The importance of
On-page SEO is made up of the various components that tell search engines (and visitors!) what your page is all about.
By optimizing these components to match what the visitor is searching for, our search engine rankings increase and we get more organic traffic.
When we build each page of a website, our goal is to ‘speak’ to both the human visitor and to search engines, in a way that each understands. This means optimizing both our sales copy and written content and the on-page SEO factors that make the biggest impact.
Basic Building Blocks
What are the most important components of on-page SEO?
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Types of SEO Content
Seo strategy is no longer comprised solely of keywords and meta tags. There are many types of seo content we can use to boost your website’s visibility. A robust SEO strategy can include:
Blog Posts and Articles
Blog posts and articles, both in short-form and long-form are currently one of the most impactful SEO strategies a business can use. Posts need to be published on a somewhat regular basis (preferably 2x per month or more) to impact search engine rankings.
Long-form or multi-page guides deliver a big punch! Although they take time to create and are often thousands of words in length, they are considered ‘evergreen’ content. If well-optimized, they can continue to gather traffic for years to come. Definitely a task worth undertaking.
These pages are another type of long-form content, but rather than simply attracting visitors to your website through keyword relevance, they have a very specific goal in mind: usually, to subscribe to an email list. Other times, the lead magnet can be a template, an e-book, an instructional guide or white paper. Lead-generating pages are action-oriented and meant to elicit a specific response from your visitor.
A great landing page acts as an additional entry point to your website. Oftentimes used to sell a particular product or service, landing pages can also be optimized for a particular keyword or set of keywords and used for the purpose of gaining traffic or leads.
Posts That Showcase Your Industry Knowledge
Are you a professional beekeeper in the tropics? Or have you written the definitive guide on the ivory-billed woodpecker and want everyone to know about it? Industry-specific long-form posts demonstrate your knowledge and attract a very specific audience that is looking for exactly what you have to share with the world.
Infographics have a way of turning a tedious and boring explanation or piece of information into a captivating piece. They continue to be popular due to their ease of use on various social media sites such as Facebook, Twitter, Instagram, and Pinterest. Additionally, they often get more backlinks because they are quick to read and digest.
As a general rule, lists are used both in digital and print mediums to break down longer content into bite-sized pieces that are more likely to be read by your visitors. Lists can also be extensive and provide incentives for other websites and influencers to link to your website, sending more traffic your way.
“Success is the sum of small efforts, repeated day in and day out.”
– Robert Collier
Consistency is Key
What most beginner SEO enthusiasts miss is that consistency and a solid plan are the key to long-term success.
Cumulative and consistent effort in publishing SEO-rich content will do more for increasing traffic to your website that just about anything else.
The key, though, is consistency.
Whether the plan is to publish four short-form blog articles per month, or a long-form piece of evergreen content once a month, stick to the plan.
Results will follow.
HOW CAN I HELP?
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