About Proof and Type – Madalina Podgorean, Toronto Copywriter and Web Designer

What makes me think I can help you?

  • I have over a decade of experience writing content and designing websites that are tailored to convert, and SEO-driven
  • After having run several businesses myself, I understand the entire marketing and sales process from start to finish
  • I graduated with an advanced Business Diploma from George Brown College, and afterwards went on to study at York University, where I earned a BA in English
  • I am relentless. I know what it takes for a business to succeed, and I will work for your success as hard as I’ve worked for mine


I’m Madalina.

I’ve been writing, reading, curating and devouring information since my earliest memories. What I remember most distinctly about growing up is my parent’s wall-to-wall bookcase. This tall, intimidating piece of my childhood housed my most prized possessions, my books.

I started with my dad’s gruesome series of war novels and a beautifully bound set of white Jules Verne classics. From there I methodically tackled the bookcase until I had read through everything my young brain could digest. This early experience set me on a path I haven’t veered from since.

Reading, writing, sorting and categorizing information and the expression of life on paper is both a compulsion and a passion for me. It’s the built-in shelf that came with your grandmother’s house, the one built into the structural foundation that holds the entire house together. It cannot be discarded.

I write and create because I have to.

What’s it like working with you?


My process of discovery is simple and straight-forward.


Discovery Call and Agreement


Research and Preparation


Writing or Design


Revising and Testing


Finish Line!

about proof & Type

I’m Madalina. A copywriter, content marketing maven, web designer and branding specialist. I have been helping businesses and entrepreneurs hone their brand game since 2016.

I Can Help Your Business Grow